What should be on your homepage?

A strong homepage answers six questions fast, in this order: who do you help, what do you offer, why should people trust you, where do you serve, what should they do next, and how do they contact you.

The sections that do the work

• A clear headline that says what you do in plain language, not clever wording
• One obvious call to action above the fold (call, book, request a quote)
• Real local proof — reviews, photos of actual work, a specific number or story
• A short services or offerings overview that links to more detail
• Your service area, so people know if you cover their town
• Contact info that's actually easy to find — not buried in a footer

Local proof beats clever wording

A real customer quote or a specific local detail (neighborhoods you serve, a real number) builds more trust in one sentence than a paragraph of marketing language.